A better title is a better first impression
Write clear, specific page titles that help people decide whether your page answers their question.
Start with the page’s purpose
Write one sentence describing what the visitor will get. Use the central topic naturally near the beginning of the title. A useful title for a checklist might be “Technical SEO checklist for small websites” rather than “Home | Our SEO Resources”.
Use length as a guide
Search results have limited space, but there is no universal character cutoff. Letter widths, devices, and query context change what appears. Preview a concise title and keep the most useful words near the start. Never remove necessary meaning just to reach a target count.
Make each title distinct
Give important pages titles that reflect their individual content. Avoid repeating the same keyword several times or adding promises the page cannot deliver. Add your brand when it helps visitors recognize you.
Preview, publish, and learn
Compare desktop and mobile previews. Search engines can rewrite titles and descriptions, so your preview is an estimate. After indexing, examine relevant queries and clicks in Search Console before deciding whether to revise the title.
Further reading: Google’s SEO Starter Guide